Recently, the final results of the 16th "Zhengda Cup" National College Students Market Survey and Analysis Competition (Overseas Students in China Category) were announced. Our university's competing teams stood out among numerous participating teams nationwide, winning two Third Prizes. With this achievement, our university has successfully concluded its participation in this National College Students Market Survey and Analysis Competition with a total of one Second Prize and two Third Prizes at the national level, as well as four First Prizes, four Second Prizes, and two Third Prizes at the provincial level.
The two award-winning projects focused their in-depth research on two major hot topics: public health and consumer markets. The project titled "Inspection, Listening, Inquiry, and Palpation through the Screen: Research on Market Acceptance and Communication Strategies of AI Traditional Chinese Medicine Assistants in Z-Generation Health Management – An Exploration of the Integration of TCM Cultural Heritage and TCM Going Global in the Digital Age" conducted market research targeting the Z-generation demographic, exploring viable pathways for traditional Chinese medicine to leverage digital tools for global dissemination and practical application in health management markets. The project titled "The Path to Breaking the 'High Praise but Low Sales' Dilemma of Prepared Dishes: A Survey Study on Consumer Repurchase Barriers and Willingness to Pay in Guiyang City" delved into the pain points of the imbalance between sales volume and word-of-mouth in the prepared food industry, analyzed the factors hindering consumer repurchase, and provided authentic survey data and practical countermeasures for the local prepared food industry to optimize operations and enhance market appeal.
Our university will continue to leverage this competition as a vehicle to cultivate students' spirit of seeking truth and practicality, focus on social needs, document and analyze the times through data, apply knowledge to practice, and compose a youthful answer sheet in the journey of serving local development and social progress.
